Privacy Policy

1. Overview

Luminous Luxe Aesthetics ("we," "us," or "our") operates the website at luminousluxe.pages.dev (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site or communicate with us.

By using the Site or submitting your information, you consent to the practices described in this Policy.

2. Information We Collect

We may collect the following categories of personal information:

• Contact information: Name, email address, phone number, and any other details you voluntarily provide via forms or direct communication.
• Appointment information: Service preferences, health disclosures relevant to treatment, and scheduling details.
• Usage data: IP address, browser type, pages visited, and referring URLs, collected automatically via analytics tools.
• Communications: Messages, inquiries, and responses exchanged via email, SMS, or web forms.

3. How We Use Your Information

We use your personal information to:

• Schedule, confirm, and manage appointments
• Send appointment reminders, pre-care and post-care instructions
• Respond to your inquiries and provide customer support
• Send promotional communications, offers, and updates (only where you have opted in)
• Improve our website and services
• Comply with legal obligations

4. SMS / Text Message Communications

When you provide your mobile phone number and consent to SMS communications, we may send you text messages for the purposes listed in Section 3. This may include transactional messages (appointment reminders, follow-up instructions) and, where separately consented, promotional messages.

Your consent to receive SMS is never required as a condition of purchasing any service or product.

Opting out: You may opt out of SMS communications at any time by replying STOP to any message. After opting out, you will receive one final confirmation text and no further messages will be sent to your number.

Help: Reply HELP to any message for assistance, or contact us at hello@luminousluxeaesthetics.com.

Message frequency varies — you may receive up to 4 messages per month. Standard message and data rates may apply depending on your carrier and plan. Mobile carriers are not liable for delayed or undelivered messages.

5. How We Share Your Information

We do not sell, rent, or share your personal information with third parties for their own marketing or advertising purposes.

We may share your information only in the following limited circumstances:

• Service providers: Trusted vendors who assist us in operating our business (e.g., booking platforms such as GlossGenius, email/SMS communication tools, website hosting), who are bound by confidentiality obligations and prohibited from using your data for any other purpose.
• Legal requirements: When required by law, subpoena, or other legal process, or to protect the rights and safety of our business, clients, or others.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to the same privacy protections.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, maintain our business records, and comply with legal obligations. When information is no longer needed, we securely delete or anonymize it.

7. Cookies and Analytics

Our Site may use cookies and similar tracking technologies to improve user experience and analyze Site traffic. You can control cookie preferences through your browser settings. Note that disabling cookies may affect certain Site functionality.

We may use analytics services (such as Google Analytics) that collect anonymized usage data. These services have their own privacy policies governing data use.

8. Data Security

We implement reasonable technical and organizational safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security of your data.

9. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.

10. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time

To exercise any of these rights, contact us at hello@luminousluxeaesthetics.com. We will respond within a reasonable timeframe.

11. Third-Party Links

Our Site may contain links to third-party websites or platforms (such as GlossGenius for booking). This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party services you use.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when the most recent changes were made. Continued use of the Site after updates are posted constitutes acceptance of the revised Policy.

13. Contact Us

For questions, concerns, or requests related to this Privacy Policy, please contact:

Luminous Luxe Aesthetics
St. George, Utah
Email: hello@luminousluxeaesthetics.com